Yandex NVis a worldwide internet company based in Russia. It is Russia’s largest technological company, offering a wide range of goods and services.
Russia’s largest search engine Known for its ownership, this company is also active in many other areas of technology and the internet:
- music platform
- Artificial intelligence
- Calling a car via Yandex.Taxi (cooperation with Uber)
- self driving cars
- Maps via Yandex.Maps
- Application analysis
- Data management
- online advertising
- Email services via Yandex.Mail
- smart home technology
- Alice voice assistant for Windows, iOS and Android
- Web browser called Yandex Browser
Arkady Borkovsky and Ilya Segalovich, the current CEO of Yandex, founded Yandex in 1997. The firm went public in 2011 and is currently listed on NASDAQ under the ticker symbol YNDX.
What is Yandex used for?
Yandex is designed to help users navigate both online and in the real world. search engine, artificial intelligence and analytics It is a technology company known for its service portfolio that includes: Since its inception in 1997, Yandex has strived to provide its users with relevant and useful search results, using a series of high-tech algorithms to guarantee that the results are valuable.
Yandex’s login address https://www.yandex.com.tr. Through this address, you can access many services of Yandex, such as search engine, e-mail, weather, navigation, music, cloud storage. Yandex is the largest internet company in Russia and offers many different services. Yandex is constantly being improved to provide the best service to its users.
Although Yandex’s success stems from its search engine performance, the company’s goal is to enable people to experience the internet effectively. Here are some of Yandex’s main core products:
Yandex is a pioneer in the development of voice technology to improve users’ web experience. Yandex offers a variety of voice recognition technologies for companies that need integrated solutions for their mobile applications by leveraging cloud services.
Map APIs, used by hundreds of businesses around the world, are the most inaccurate data in the industry. Yandex, on the other hand, provides a wide variety of data. Map APIs; It allows programs, apps, and other services to provide precise location data for a wide variety of purposes. Access to this map data is critical for developers creating applications or services.
Yandex and Privacy
Yandex is an industry leader in terms of its commitment to privacy. The firm uses a number of privacy measures to guarantee that customers’ data is secure and used only to improve the end user experience. Like many other search engines around the world, they continue to strengthen their commitment to privacy as users want their data protected.
Is Yandex.com Safe?
Browser owned by Yandex DNS spoofing prevention, DNSCrypt and automatically on unsecured networks HTTPS support It has a number of security features including:
Despite these abilities, Yandex Browser It raises many privacy issues. Users claimed that Yandex collected search queries and sent them to the Yandex server for analysis.
It is also worth noting that the browser is a closed-source project, so users cannot view the source code and evaluate what the browser is doing in the background.
According to some users Yandex Browserhas all the necessary rights to collect your data and send it to the authorities when necessary. There are also accusations that the browser is linked to the Russian government.
Why is Yandex Important?
Yandex’s market share figures are quite stable and Yandex’s best search engine It is thought that it will continue to be so. Search engine; It is also popular and growing in popularity in a number of other countries, including Belarus, Ukraine, Kazakhstan and Turkey.
The three most important advantages Yandex has over Google that will help Yandex maintain market dominance for the foreseeable future are:
1) Yandex Portal Cannot Be Underestimated
Yandex is Russia’s leading media company and for many Russians Yandex.ruis the first website accessed. Yandex has over 54 million monthly visitors; like google free emailprovides real-time traffic maps, music, movies, image storage and much more.
2) Yandex Dominates the Android Market
In Russia, Android accounts for more than 70 percent of the mobile market, but Yandex still On Android smartphones holds 52 percent of the search market. of Google Search It is also important to note that there is a built-in search engine for Android.
3) Yandex is at the forefront in Russian searches
Yandex is designed specifically for the Russian market and is suitable for dealing with Russian search issues. While Google in general is not as good at interpreting user spelling intent in non-English searches as it is in English, it is particularly bad in Russian.
For example, Russian President Vladimir Putin’s ex-wife bears the surname “Putina” instead of “Putin”. While Google search only ranks pages related to the exact user query as typed, Yandex can interpret synonyms and user intent regardless of how the user typed it.
Differences Between Yandex and Google
Although both Yandex and Google operate as search engines, there are a few important differences between the two:
- Yandex prioritizes local SEO and regionality. Yandex performs geographic searches, which display only web pages in a specific location. As a result, users from various domains will see different results for the same search query.
- Ranking changes usually take longer to appear. Sites are often crawled at slower speeds than Google. When it comes to rating improvements and overall development, you’ll need to be a little more patient.
- Yandex gives priority to new page content. According to Yandex, adding relevant and comprehensive information is a critical strategy for sites.
- A domain’s age and start date are important factors for ranking high on Yandex. For your domain to rank highly, it usually needs to be older and have a lot of new posts.
What are Yandex subsidiaries?
Yandex is the largest internet company in Russia and offers services in many different areas. Yandex currently has the following subsidiaries:
- Yandex.Market: It is the largest e-commerce platform in Russia.
- Yandex.Taxi: It is a popular taxi application in Russia, Ukraine and the Baltic countries.
- Yandex.Music: It is a music listening and downloading service in Russia and some other countries.
- Yandex.Navigator: It is the most popular GPS navigation application in Russia.
- Yandex.Weather: It is a weather application in Russia and some other countries.
- Yandex.Disk: It is a cloud storage service available in Russia and some other countries.
These subsidiaries are some of Yandex’s most popular internet services in Russia and some other countries. Yandex regularly establishes new subsidiaries and expands existing subsidiaries.