Influencer (Influencer marketing)
influencer (Influencer marketing) is someone who has the ability to influence the behavior of other people as a result of the size of their audience or their individual persuasive ability. These people promote brands to their social media followers on channels such as Instagram, Facebook and TikTok. Recently, they have even started using other platforms such as Twitter and LinkedIn.
What Does an Influencer Do?
As a influencer, the influencer uses his or her fame to guide his or her followers’ purchasing decisions. Most often it is done by creating media (videos, podcasts, newsletters), that is, they share the products they are paid to promote on their personal accounts.
Types of Influencers
Influencers have a long history in the marketing industry. Initially, companies used attractive figures such as celebrities and athletes to help sell their products through television and radio advertisements.
The rise of social media has made influencer types more popular. Influencers fall into several different categories based on the number of followers they have:
- celebrities: Artists, athletes and pop culture stars
- Industry experts and thought leaders
- Micro-influencers: Individuals who have influence on social media
- Bloggers and content creators
Famous influencers are also known as mega faces. Some names that are popular around the world (such as Kardashian, Jenner and Cristiano Ronaldo) stand out. These names have over 1 million followers on different platforms and can receive serious payments for their advertising content.
Celebrities who do not have international fame fall into the macro influencer category. They have a follower base between 100 thousand and 1 million.
A micro influencer has 3,000 to 100,000 followers on their social media accounts. These people, who share in a special category (such as technology, textile, fashion, magazine), may also carry out regional studies.
How Do Social Media Influencers Work?
Influencer marketing is especially common in the health and fitness industry, and Instagram is a common influencer marketing platform. Social media influencers who choose to work with both local and global brands may choose to reach out directly or through an agency they are registered with.
Influencers, who agree to advertise the brand if an appropriate fee or sponsorship is offered, also review the brands’ previous works.
Here are a few ways to connect with phenomena:
- Gifting products or services: Identify people who share the same values as your brand and give them free versions of your product in exchange for reviews. Post your reviews on Facebook, Twitter, Instagram, YouTube and your website.
- Sponsored posts: Search for bloggers who are influential in your industry and pay them to write a blog or article related to your niche.
- Guest posts: Ask people to write to your website or embed content on their site instead. This helps increase brand reach.
How Many Followers Are Needed to Become an Influencer?
People at the entry level of influencerdom, known as “micro influencers,” have fewer than 100,000 followers. However, in some cases, influencers with fewer followers can get good investments even from most big names in sponsored deals.
YouTube, Instagram And TikTok Names that can create brand value on popular social media platforms such as can make sponsored agreements with large companies and receive payments based on the number of followers.