Following the recent price increase trend in the smartphone market, Samsung Galaxy S23 updated the prices of the series. With Xiaomi launching the 13T series, Samsung chose to increase prices in response to this move. This development is being closely followed by consumers and industry analysts. So, how will this step of Samsung affect the competition in the market?
Samsung’s Price Increase Strategy
Samsung re-evaluated its prices to survive in the competitive smartphone market and maintain its market share. The price increase particularly affected various models of the Galaxy S23 series.
For example, the new price of the Galaxy S23 128GB model 34.999 TLthe price of the Galaxy S23+ 256GB model is 44.999 TL was determined as . The price update can be interpreted as an indication of how Samsung views the value and position of its flagship series.
Impact of Xiaomi 13T Series on the Market
The launch of Xiaomi’s 13T series stirred up Samsung, which led to an increase in the prices of the Galaxy S23 series. This competition between Samsung and Xiaomi seems to affect the dynamics in the market by providing consumers with more options.
The price increase could be a deciding factor for consumers considering purchasing the Galaxy S23 series. While the old prices are still valid on price comparison sites, they will encounter new prices on Samsung Shop. It is a matter of curiosity how the prices on third-party platforms will be affected! In addition, while this increase only affected the Galaxy S23 series, no change was observed in the prices of the Galaxy Fold 5 and Galaxy Z Flip 5 series. This shows that Samsung is following different strategies for different series.
